The Hotel Who was an overnight immersive murder mystery experience in one of Los Angeles’ historical hotels, Hotel Normandie. The experience was set in 1920’s Los Angeles and inspired by true events and people who frequented the Hotel Normandie. With 10 actors, a cocktail hour, 4-course dinner, 13 hotel rooms to explore and brunch the next day, guests of The Hotel Who lived within its world for 16 hours.
A big component of this overnight experience was it’s high immersive nature: guests were dressed in era-appropriate clothing, ate and drank with characters and interacted with them, belonging to the same world, which allowed them to step out of their everyday lives and become someone else for the night.
The Hotel Who mixed elements of dance theater, immersive theater, experiential dining and a game of sleuthing to create a one-of-a-kind experience for the denizens of Los Angeles during it’s Halloween season of 2022.
As the co-creator of The Hotel Who, I created the structure of the experience’s flow along with creating the structure for the guests’ varied experiences, created the game structure for solving the mystery, wrote the script and helped cast the show. I co-choreographed the dance theater moments, oversaw the flow and direction of the experience and worked with the entire cast on the improvisation techniques needed for an experience with long-duration immersion.
On the marketing side, I oversaw the brand development and managed branding across all touch points.