In 2019, I began working with Tyra Banks on her revolutionary experience ModelLand. As the VP of Culinary & Retail Experience and a key creative consultant, I built out five unique immersive dining concepts which would be housed in the event space’s five-thousand foot floor plan.

Expanding beyond the culinary side of ModelLand, I helped create multiple diverse immersive retail concepts, which would help develop the brand behind Tyra’s vision and bring the attraction to life via deep world building.

On site, I acted as a creative consultant and choreographer, managing art direction, graphic design for our launch campaigns while directing the experience’s cast around updated script and choreography I created.