La Séance was an immersive murder mystery experience set in the 1930’s. Featuring live musical moments, characters created for the guests, a medium to investigate, brunch the next day and a dash of black magic, La Séance took guests on a dark and mysterious journey through a historical castle in the Hollywood Hills during the Halloween season of 2023.
A big component of this murder mystery experience was its high immersive nature: guests were dressed in era-appropriate clothing, ate and drank with characters and existed as their own characters within the world of La Séance for an entire evening. With side missions, investigations and secrets to uncover, guests came together for a seance, which resulted in a murder to solve.
With information and pieces already collected throughout the night, guests had to work together to figure out who among them was the murderer, what their motive was and what they used as the weapon. La Séance allowed guests to live within a world inspired by the movie Clue, if Clue had been centered around a seance, a medium and complicated family ties to a historical Hollywood castle.
At the end of the night, guests had their moment to shine, coming together to present their accusations. They confronted characters they thought were guilty, heard their defense and watched the truth unfold before them. The night ended with a murderer arrested, a death avenged and the truth revealed, leaving guests to celebrate their ha d work and intelligent sleuthing with drinks, taking in the views of Los Angeles from various areas of the castle.
As the co-creator & director of La Séance, I created the structure of the experience’s flow along with creating the structure for the guests’ varied experiences, created the game structure for solving the mystery, wrote the script and helped cast the show. I co-choreographed the dance and musical moments, oversaw the flow and direction of the experience as a whole and worked with the entire cast on the improvisation techniques needed for an experience with long-duration immersion.
On the marketing side, I oversaw the brand development and managed branding across all touch points, alongside social media strategy and execution.